About Offtrack Creative

Offtrack Creative is an extension of Charlotte - the storyteller, strategist, and creative brain behind everything here.

Working with brands as early as 2018 (when the rise of UGC began) and gaining experience across a wide range of briefs and industries helped shape a service that, by 2025, brands were actively seeking out.

As demand for creative representation services has evolved, so influenced the development and launch, of Offtrack Creative.

Offtrack Creative helps businesses stand out online with consistency, personality, engaging visuals, and storytelling. With connections across the NZ Tourism + Lifestyle + Parenting online communities, Offtrack Creative can also help bridge the gap between brands and creators, in a way that feels effective and mutually beneficial.

With a first-hand understanding of what it’s like to juggle work, business, family, ideas, and that never-ending to-do list... And then still be expected to plan, film, edit, and schedule (across multiple platforms) content for social media, that builds an audience while still representing you properly - choosing Offtrack Creative means choosing to show up confidently online, without overthinking + burning yourself (or your team) out. 

If you’re ready to elevate your online presence with thoughtful guidance, genuine support, and consistent content that lets you breathe a sigh of relief - reach out today.